PPC Bee
Streamlined PPC Campaign Management
Prague, Czechia / 2020-21
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Key Features of PPC Bee
- Dynamic Search Ads: Rapidly covers the entire range of products offered, simplifying campaign creation.
- Google Performance Max: Facilitates advertising across the Google ecosystem with ease.
- Campaign Tuner: Eliminates underperforming keywords, enhancing efficiency and reducing costs.
- Automated Campaign Structure: Simplifies campaign management by dividing one campaign into multiple, based on variables.
- Feed Export: Enables unrestricted advertising on various platforms through versatile feed exports.
Project Summary
Collaborated on the development of PPC Bee, a SaaS platform tailored for marketing campaign management. Worked in an agile environment with weekly sprints to ensure the alignment and successful progression of the project.
Outcome
I enhanced campaign tables with interactive controls and introduced a card view for product visualization, boosting user efficiency. Additionally, I onboarded and mentored a Junior Frontend developer with daily pair programming